Email marketing is all hype today. Marketers are using email marketing to fulfill their objectives and reach their audiences better. There is one secret ingredient to email marketing, which is mostly ignored by marketers, and that is the quality of the data.
Marketers who are following the email marketing trends simply because it brings in higher ROI or because their competitors are doing it, don't understand the value of right data. Right data acts as a backbone to support your marketing campaigns. Experienced marketers vouch for the fact that right data is crucial for the success of any marketing or sales campaigns.
In today's world, there is no shortage of data. Data is collected from everyone. But not all the data sets are not useful to you. You need to have a reliable set of emails if you are to start and complete your email marketing campaigns. If your emails are not authentic, then the bounce rate will be high, and this will prompt the email service providers to mark your email as spam.
To avoid being in a sticky situation as such, you need to get your emails appended and that so by the top-rated business email appending service, ProDataLabs.
ProDataLabs provides a host of appending services and among the most popular ones are its business email appending services. Many businesses opt for the appending services from time to time to keep their databases clean and authentic. With our business email appending services, we take your database and put it through a thorough checkup to see what can be done to improve the quality of emails.
The emails and the other contact credentials are cross-referenced with the current data available online through an AI-based tool that remove all obsolete data and replace it with recent information of prospects.
Because Email Marketing has an average ROI of 4000%, it is best if you check all the boxes that are necessary for bringing that amount of revenue into your business. One of the boxes that need to be checked off is the email appending service.
Email appending is essential for the success of marketing campaigns. Data despite being an intangible item doesn’t have a long shelf life and is prone to be volatile. Email appending makes sure that only the right information is left in your databases while the old, invalid and obsolete data is shown out the door.
The shelf life of a standard data set is around 90 days, and therefore the experienced marketers suggest that the data present in their master databases should be appended within that time. Wrong data not only makes your prospect targeting significantly harder but also downgrades the quality of your marketing campaign, which dents the brand vision of the business. So, the next time you are looking to start an email marketing campaign or any online marketing program, contact us and get your data appended for increased success in all your future marketing campaigns.